Emma Willcox

I was responsible for creating multiple label designs for a fiery sauce and condiment brand called Chilli Alchemist. Using their defined brand guidelines, I developed a interesting graphic styling which is consistent over the range of sauces.

Pulling features from alchemy symbols and playing around with the product name is how I came to create the unique graphics for each label.

Here you can see the full labels for the chocolate spread, mayonnaise and caramel spread. I had a lot of creative fun making these packaging pieces. Throughout this project I got to work with an amazing client who let me have creative rein over the designs.